It will take time to see if the omicron coronavirus strain has an influence on consumer purchasing ahead of Super Bowl 56 in Los Angeles, but the probabilities are that total expenditure will be significantly higher than it was for the previous Super Bowl in USA in February.
The Super Bowl’s revenue runaway freight train was slowed only by a once-in-a-century global pandemic. Super Bowl 55 generated about $14 billion in consumer spending despite the United States’ COVID-19 restrictions, which restricted event gatherings and consumption in 2021. But how much money does the Super Bowl cost?
Pro football’s championship Sunday is a micro-economy in and of itself, with parties, food and beverages, team merchandise, and 30-second ad ads. Since 2011, this is the estimated total dollar amount spent on Super Bowl in USA-related activities in the United States, as well as the average amount spent per adult:
|Super Bowl Year||Total Consumer Spending (in Billions)||Average Adult Consumer Spending (Rounded) x d`|
|2021||$13.9||$75 / person|
According to the National Retail Federation, the pandemic reduced total consumer spending by $3.2-billion, or 21%, between Super Bowl LIV in 2020 and Super Bowl LV in 2021. Adults in the United States spent $12 less on Super Bowl-related items on average. When the Seattle Seahawks challenged the New England Patriots in an all-time classic championship game in 2015, adult consumer spending reached an 11-year high of $89 per person.
And don’t forget that online football betting isn’t included in the tens of billions of dollars spent. Bovada, BetOnline, and SportsBetting.ag are part of a sports betting industry that is expected to accept more than $4,000,000,000 in Super Bowl bets each year in the future.
How Much Does The Wager on the Super Bowl in USA?
The American Gaming Association predicted that more than 23 million Americans would wager more than $4 billion on Super Bowl LV, which will be played between the Kansas City Chiefs and the Tampa Bay Buccaneers. The most intriguing aspect of that figure is that, according to the AGA’s estimations, a record 7.6 million people would wager on the Super Bowl at the leading online sports books, a 63 percent increase year over year.
How Much Does it Cost to Actually Produce the Super Bowl in USA?
The NFL unveiled a new 11-year contract for $113 billion with its television broadcasting rights partners — CBS, FOX, NBC, ESPN, and Amazon — in the spring of 2021, with an opt-out clause after seven years. With these networks pouring so much money into NFL coverage, the Super Bowl provides a significant portion of their return on investment every four years.
Despite the internet’s vastness, it’s tough to come up with a precise figure for total Super Bowl production expenditures. After all, CBS will spend more money on the show than NBC since color commentator Tony Romo’s annual compensation of $17 million to play Robin to Jim Nantz’s Batman is the highest in the industry.
When we consider that this year’s Super Bowl host network, NBC, has invested nearly $2 billion per year for the next 11 years to telecast 18 games (17 regular seasons and one Wild Card playoff game), that works out to $111,111,111.11 per game in NFL rights costs.
Staffing, production, overhead, and so on must all be considered. Every four years, these networks pay billions of dollars to secure the Super Bowl TV rights, hoping to profit by diverting viewers to their other funny and dramatic weekly programming.
The NFL claims to cover expenses and production costs (usually through sponsors) for the halftime show, but does not pay the musicians directly. It cost the league $13 million to bring Jennifer Lopez and Shakira to the stage a few years ago. The Weeknd claimed that he put $7 million of his own money into the show, but that he was likely compensated by record companies and sponsors.
How Much Money is Spent on Super Bowl in USA Commercials?
NBC’s sales staff was charging $6.5 million per 30-second Super Bowl 56 advertisement, in addition to selling million-dollar ad spots for the forthcoming Beijing Winter Olympics. This is an increase from the $5.5 million for a 30-second ad spot at Super Bowl 55 in 2021.
Historically, the total number of Super Bowl in USA ad spots available has been between 40 and 50. So, if you do some quick math, $6.5 million multiplied by 45 commercials equals about $293 million, or around 15% of NBC’s $2 billion-per-year investment in its new NFL television rights contract.
|Super Bowl Year||30-Second Ad Spot Cost|
|2022 – Super Bowl LVI||$6.5-million|
|2021 – Super Bowl LV||$5.6-million|
|2020 – Super Bowl LIV||$5.6-million|
|2019 – Super Bowl LIII||$5.3-million|
|2018 – Super Bowl LII||$5-million|
While many Super Bowl commercials in recent years have taken a more serious tone, addressing the country’s political divide, it would only be fitting for NBC management to bring back the famous Betty White “Snickers” ad from 2010 and pay tribute to the legendary actress.
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That is all our explanation on how much money spent on the Super Bowl in USA.
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